Sure, it's taken a bit of a battering. Over the last 10 years print media has lost ground in the digital media boom, facing competition from smart phones, iPad, internet, social media and other emerging technologies. Although print has declined, there is still a need for print in marketing and advertising.
Print media is tangible, portable and moldable; it can be carried with a person without the need of technology. It can enhance an idea and become a work of art as well as being a functional document.
Print also has the diversity of being able to stand alone or to work with other media to create dynamic and effective multimedia marketing campaigns. Statistics show that campaigns that combine printed direct mail pieces with internet advertising yield up to a 25% higher response rate than using internet alone, according to the Direct Marketing Association.
Engage us on:• Why a strong brand begins with print
• Brand consistency from print to web
• Design that creates the right impression for you
• Why a brand is much more than just a logo